![]() ![]() The other benefit of a curated grid is that a consistent color theme or palette can be the thread that connects your posts, even if the content is completely unrelated. It also helps send a clear message of what you're trying to achieve with your Instagram such as selling products or services, sending traffic to your blog or website, driving foot traffic to your store, building a community of like-minded individuals, or simply building authority in a certain category or field. It's crucial to tell a story and give your profile a visual voice so people know what to expect from your content. Unlike Facebook, Instagram users are probably more likely to follow your account if they see a curated grid than if it's a seemingly disconnected assortment of jumbled images. Instagram has always been a visual-first platform. How to Style Your Instagram Grid Layout: 4 Planning Tools by Megan Andrew on Social Media Examiner. In this article, you'll discover four Instagram grid layout planning tools that will help you create a visually attractive profile grid. First, it features an engaging and humorous video that features the product prize and mentions the giveaway itself.Do you want an easier way to curate a stylish and cohesive Instagram profile? Wondering how to see what new images will look like in your profile before you publish? This giveaway post has everything it needs to be successful. Popular fitness supplement seller Cellucor ran a giveaway campaign to promote the “on-the-go” version of their beloved C4 pre-workout drink mix. Finally, it’s an awesome avenue through which you can connect with your users, showing them you’ve got your finger on the pulse of the content your fans post about you. Next, it allows you to pad out your content schedule without much effort on your own part. First, it’s a more genuine way to promote your products to your followers they’re real images from real people all around the world. User-generated content is great for a number of reasons. This results in an exciting feed that’s still entirely product-focused – not an easy task by any means. Take a look at Lokai’s Instagram feed – it’s full of gorgeous images from around the world, most of which are taken by its fans. Lokai’s widespread fanbase has allowed it to craft a social media marketing plan revolving primarily around user-generated content to promote its products. The Lokai bracelet has become a world-famous accessory thanks to the brand’s inspiring message of positivity, dedication to exploration, and commitment to helping a variety of causes. Partnered marketing is awesome for helping you bridge the gap to certain segments of your target market – they result in more relatable marketing efforts from influential social media figures. This is especially effective because it can push these followers into making a purchase they may not normally have made. In the caption, you can see he’s tagged the brand and also provided a discount code for his followers to use when buying a Daniel Wellington watch of their own. Though Adidas has different product lines for different sports, like football and basketball, Adidas uses the video below to build their Originals brand as a totem of hip-hop culture. Using the hashtag #ORIGINALis, Adidas partnered with big names like Snoop Dogg, Desiigner, and Stormzy to highlight and promote their Originals lineup. Luckily, I’ve put together 15 of the best Instagram marketing campaigns from 2017, featuring examples from brands like Airbnb, Amazon, Nintendo and more.Īdidas cemented their position as a key fashion figure in the hip-hop industry with their latest Instagram campaign. Sometimes, though, all you need is a handful of good ideas from which to draw inspiration. It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day (for more data, check out these Instagram demographics).īetween Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to explore content creation.Īs a business, it can be tough to keep up with these trends and tools. Instagram has become the go-to place for visual content marketing. ![]()
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